Alliance Listings
JV Hero connects businesses that are looking to set up
strategic alliances, for win-win business
partnerships through our online marketplace.
To find a JV or strategic alliance that best suits your
business, search our current alliance listings for businesses that are already
looking for a partnership.
Or if you prefer, post an alliance listing
of your own, and let other potential business partners come to you. We offer 3
levels of listings to suit different sized businesses, which can be upgraded at
any time.
Types of strategic alliance listings:
To keep it really simple, we’re going to categorise strategic
alliances and joint ventures in 3 ways:
1. Profit Shares
Profit share strategic alliances and joint ventures are where
the businesses that partner both share the profits they are created from them
promoting the other’s business to their client list (or database). This can be
one way or two way promotions. Usually initially, it is set up one way. Keep in
mind if the costs of the promotions are also split, and how this will effect
the profit share. If the promotion involves more work on one businesses side,
the profit share arrangement should reflect that (ie: 60/40).
Profit share strategic alliances are ideal for companies large
and small. For companies with high traffic volumes or that are already well
established, they can benefit by offering a profit share agreement to create a
new revenue stream by partnering with smaller companies that have a similar demographic
with complimentary products or services for sale. For smaller companies or
businesses (start ups inclusive), creating a profit share alliance with a
larger company and agreeing to share a percentage of your profit can give your
business much needed exposure with minimal out of pocket expenses.
Example: An online beauty e-commerce website sets up
a profit share alliance with a large beauty forum website in a deal that see’s
the forum website feature editorials and advertising spaces on high traffic
pages, in exchange for a 25% profit share of all beauty product sales for 6
months. This gives large exposure for the beauty e-commerce website with
minimal financial outlay, plus creates another revenue stream for the beauty
forum through the use of content pages and advertising spots.
2. Mutual Benefit
Mutual benefit strategic alliances and joint ventures are
where both businesses agree that they are receiving a mutual benefit from the
partnership, and therefore neither receive a profit or commission of sales.
Both businesses make money (or gain exposure, whatever is more important to
each business at the time) from each other’s client list (or database), and
both keep the money they make. These alliances are much simpler to set up and
maintain than the profit share alliances.
Particularly effective mutual benefit alliances are done with
businesses that your customers would visit either directly before, or after
they visit your business – both online and offline. The highest converting
like database strategic alliances are where businesses
offer irresistible deals exclusively to each others database.
There are many, many different types of mutual benefit
partnerships and alliances. These include (but aren’t limited to):
Advertising swaps (either online or in person – ie:
banners or marketing material in offices)
Blog/Article swaps
Free gift/promotions to each other’s databases (ie: Business A
gifts Business B’s database a gift each to the value of $300, to gain the
interested business)
Recommendation emails to each others’ databases
Give-aways for competitions (charities, etc)
Example 1: An accounting firm and a financial
services firm set up a strategic alliance to refer business to each other.
Example 2: An online fashion retailer and an online
shoe retailer exchange advertising spots on each other’s websites. They both
increase their market exposure, reaching the same demographic for no additional
cost.
Example 3: An airline company and a hotel chain do a
like database promotion (same customer demographic), they offer a discount to
each other’s services for March and each send it to their database as a limited
time offer. In additional, they could even host an event together, both
inviting their databases for a getaway-themed night, and use the event to
showcase their services and sell their products to customers of both
businesses.
3. Others
Other strategic alliances are only limited by your
imagination. Creative, collaborative and innovative alliances that break the
traditional mould of partnerships and offer customers real value, convert well
for both partners involved. So don’t be limited, get out there and think of
what other businesses are also dealing with your customers. And you don’t have
to guess – ask them! Ask them what they’re up to next, or what they have
planned for the weekend and keep a list – then go and talk to those businesses.
